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Why flexible phone systems are key to launching your new business

Erin Shah profile image March 5, 2025 | 3 min read

Key Points

  • Setting up a reliable and cost-effective communication system is important, even before you open your doors.
  • Cloud-based phone service gives you the freedom to connect with your customers when you are away from the office.
  • The right phone system should exude your professionalism and give you features to be efficient and productive.

Starting a new business is an exciting journey, but it’s also one that requires careful planning and efficient systems. Among the many things to consider, setting up a reliable and cost-effective communication system is paramount. In today’s fast-paced world, modern phone services offer a lot more than just a way to make and receive calls—they can become an essential tool in shaping your brand’s presence and streamlining your business operations from day one.

Here are six key factors to keep in mind when choosing the right phone service for your new business:

1. Don’t get stuck in long-term contracts.

Many traditional phone systems come with the burden of lengthy contracts that tie you down to rigid terms. This is not ideal when you’re just starting out and aren’t quite sure how many people you’ll employ six months or a year from now if your business takes off faster than anticipated. Fortunately, there are phone service providers that allow you to avoid these long-term commitments, giving you the freedom to add phone lines as your business needs evolve. You’ll want the flexibility to scale up or down as your operations grow, with no penalty for adjusting your plan or services along the way.

2. Obtain a business phone number before your doors open.

In today’s digital age, a phone service is not just a desk-bound tool—it’s a mobile solution that can support your business anywhere. With the right service, you can get access to a mobile app that allows you to make calls and manage your communications even before your physical location is up and running. This is a great way to start building your brand presence early by using and sharing your business number, not your personal number. Whether you’re busy seeking funding, meeting clients, networking or responding to inquiries, your business phone line can be with you wherever you go, ensuring that you never miss a call or opportunity.

3. Pick a phone system that’s scalable and flexible.

When starting a new business venture, you don’t want to be stuck with a phone system that’s hard to scale as you grow. Look for a service that offers easy upgrades and seamless additions as your team expands. Whether you’re adding new employees, opening new locations or launching new services, you’ll want a phone solution that grows with you. The best services provide you with the ability to easily add features and new lines without the hassle, helping you stay on top of your game no matter how quickly your business evolves.

4. Look for advanced features without the heavy price tag.

It’s important to find a phone system that’s affordable, yet packed with useful features. From call forwarding to virtual receptionists to voicemail-to-email, modern phone systems offer a wide range of tools that can help you run your business more efficiently. Even better, many of these services come at a fraction of the cost of traditional business phone systems, meaning you can allocate more of your budget to other essential areas of your startup.

5. Find a phone system that’s easy to set up and maintain.

Entrepreneurs are responsible for juggling many tasks, and dealing with complicated tech setups shouldn’t be one of them. Do yourself a huge favor and find a phone service with a reputation for being simple to set up and manage without needing a tech team. Many modern services offer easy plug-and-play setups, with user-friendly dashboards to manage calls, messages and settings. Plus, with cloud-based solutions, you can update your system remotely, saving you time and headaches.

6. Showcase your professionalism with professional communication features.

Your phone system should reflect the professionalism of your business. Look for features that enhance your business’s credibility, such as custom greetings, call routing, videoconferencing and virtual faxing. These features help create a smooth experience for your customers, making your business look larger and more established than it might be on day one.

Choose a phone service that works for your new business

Selecting the right phone service is one of the most important decisions for any new business. It’s more than just answering calls—it’s about building your brand, staying flexible and ensuring that your communication lines are always open. By choosing a modern phone service with features like no long-term contracts, a mobile app for on-the-go communication, and scalable options, you’re setting yourself up for success right from the start.

Need more information? Check out how Ooma Office can help small to medium-sized businesses reach their goals and Ooma Enterprise can support larger corporations.

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